Tent guests open up a new trend of leisure vacation

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  • 2024-05-21 07:23:11

Tent guests open up a new trend of leisure vacation

At the beginning of the month, the early summer sunshine gradually heats up and gently falls on the lush green fields. The air is filled with fresh soil and fresh green, and many people choose to escape from the "cement forest" on weekends and holidays, choosing a shady and fragrant place to build camps and hammocks, and experience the unique purity of nature up close.

Parks, riverbanks, wetlands, and forests are full of unique camping sites, and self driving, RV, hiking, and study tours have also made the "camping+" gameplay rich and colorful, becoming a new travel choice for many people today. From niche to mass market, camping has become increasingly popular, and the camping economy has also been swept into the "wind".

A small tent supports a large market

In recent years, the "camping fever" has gradually emerged. Whether in urban suburban parks, professional camping sites, or by the sea and desert, a tent, a few folding chairs, or a hammock can "liberate" nervous nerves from the fast-paced work. Three to five friends can chat for a day together, which has also made the camping economy in China "thriving".

According to Tianyancha data, there are over 197000 camping related enterprises in China, of which about 10000 new registered enterprises were added in the first five months of 2024, a strong increase compared to the same period in 2023. In addition, according to data from Tonghuashun, as of May 31st, the camping economy sector has climbed nearly 30% since early February. Industry insiders say that the emergence of the camping craze directly reflects China's huge consumption potential and vast industrial development space.

As an emerging tourism industry, camping is also highly sought after due to its advantages of short distance, strong experiential value, and high degree of personalization. According to data from Meituan and Dianping, the search volume for "camping" increased by 320% year-on-year in May alone.

The popularity of camping tourism has also driven the demand for outdoor equipment consumption. According to data released by a certain e-commerce platform, one month before the May Day holiday, sales of tents and tent equipment surged by 86% year-on-year, sales of outdoor tables, chairs, and beds surged by 57% year-on-year, and sales of outdoor sleeping bags also increased by 18% year-on-year. In addition, the growth rate of canopies, camping cars, and solid wood style folding tables and chairs is more than twice as fast

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